I direct AI programmes that ship.

Associate Professor at Southampton and AI Strategist. I've built AI capability from zero in five organisations — a Ministry of Defence intelligence platform, BT, a regulated finance platform at 98% accuracy, one of the first agentic legal-AI systems, and a GenAI start-up joined at its founding.

How I lead & strategise → What shipped Google Scholar
Shoaib Jameel
Explore

Don't read about it. Try it.

Live demo

PICASO: AI that says how sure it is

My latest work, for the Alan Turing Institute's Defence & Security Programme. Every entity is a probability cloud, not a point, so vague or conflicting evidence shows up as honest doubt.

Open the demo ↗
Interactive

The Tokenizer Tax

The same sentence, translated, costs up to nine times more tokens depending on its language. Measured across 19 languages.

See what your language costs →
Interactive

Conceptual Spaces

Meaning as geometry: entities are points, properties are regions, similarity is distance. Five live figures from ten years of work.

Take the tour →
Latest MyTh

The Question I Never Heard

I have bombed two interviews for jobs I badly wanted, and in both of them my failure was the same: I could not understand a word the interviewer was saying.

Read MyTh 007 →
Featured Research: Paper of the Day

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Global Impact: Who is building on my work?

Real citing papers, sourced from Semantic Scholar — 1,200+ citations, h-index 18.

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0 Peer-Reviewed Publications
£0M AI R&D Budget Directed
Top 1% Module Ranking, School-Wide
Industrial Impact

Research at Scale.

  • British Telecom: Deployed multi-task Transformer models that redefined their internal intent classification and entity recognition pipelines.
  • eBay: Developed multi-modal hypergraph models for CTR prediction, recognized by global leadership as a "Top 3 Leaders Choice."
  • FinTex Ltd: Architected the core AI engine for RoleCatcher, bridging research models with large-scale industrial production.
  • Thomson Reuters: Collaborated on high-stakes Bayesian uncertainty modeling for domain-specific document intelligence.
Awards & Honors

Global Recognition.

  • Vice Chancellor's Award Finalist (2024): One of three finalists out of 630 applications for teaching excellence at Southampton.
  • ACS Digital Disruptors Winner (2022): Honored for groundbreaking work in multi-modal AI modeling.
  • Outstanding Early-Career Researcher (2021): Awarded for significant scientific output and research income. Read more →
  • Best Research Awards Finalist: Represented CUHK's entire Faculty of Engineering in the ACM Hong Kong competition.
The Short Version

Four moments, eighteen years.

2008

A search engine, on a front page

Built ThinkSearch as an undergraduate in India. The Hindustan Times ran it on the front page. I have worked on retrieval ever since.

The origin story →
2014

A bet on word order

My Hong Kong doctorate argued word order and document structure matter, against the bag-of-words consensus. Transformers later proved it.

The thesis, and the Mario story →
2017–24

Research that reached production

Directed £1.87M of AI R&D into live systems at BT, Neotas, Wyser and Mersea Homes — and owned the technical direction of a GenAI start-up.

Fourteen engagements →
Now

Teaching machines to doubt

For the Ministry of Defence, with the Alan Turing Institute: AI that knows when not to trust its own answer. Shipped open source.

Inside the programme →
Strategic Collaboration

Let's build the future of AI together.

I am always open to high-impact collaborations that bridge the gap between rigorous research and global industrial needs.

For Industry

Advisory on AI risk, governance, and the deployment of large-scale NLP systems.

Consulting Inquiry

For Students

Prospective PhD students with strong mathematical backgrounds and a drive for impact.

Please contact me by email only, at M.S.Jameel@southampton.ac.uk. I do not respond to phone calls, WhatsApp or social-media messages. If you do not hear back, please assume I cannot take up your query or that your research interests do not align with mine.

View My Lab

How I supervise, and what it costs →

For Media

Expert commentary on AI ethics, healthcare innovation, and technical policy.

Media Kit